WORLD’S FIRST LIQUID PICTURE DISC VINYL
Celebrating 70 Years of Elvis Presley's First LP
In celebration of the 70th anniversary of Elvis Presley's very first LP release to the world, LPM-1254, Memphis Recording Service (MRS) is proud to announce the release of the world's first-ever Liquid Vinyl Picture Disc, created as a tribute to this historic album.
Originally released in 1956, this very special anniversary edition celebrates a landmark moment in music history. The records themselves are exceptionally thick, with the two vinyl halves prepared separately, it finally weighs approximately 600 grams, with pink and green liquids that actually go through the ‘ELVIS PRESLEY’ lettering.
This extraordinary release is a tribute to one of the most important albums in music history and is strictly limited to just 275 copies worldwide. A standard vinyl picture disc LP will also be available as part of these anniversary celebrations.
MRS is also proud to announce what will be its second-ever Liquid Vinyl Picture Disc release, featuring one of its more recent releases: Elvis Live at Boston Garden ‘71 LP. This unique edition will also be produced in extremely limited numbers, with only 275 copies available worldwide. A standard vinyl picture disc will also be available alongside this special black and red liquid edition.
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‘Memphis Recording Service’ Neon LED Sign - Now Available to Rock ‘n’ Roll Enthusiasts
The Memphis Recording Service merchandise collection, created in tribute to the studio in Memphis, Tennessee, is now available. Produced by the UK label Memphis Recording Service, this exclusive line celebrates the studio’s remarkable 75-year history from 1950 to 2025. Created for devoted Elvis Presley fans, rock and roll enthusiasts, rhythm-and-blues collectors, and music lovers of every kind, this special range celebrates a legendary era with high-quality items inspired by the spirit of the studio.
In 1950, former radio engineer Sam Phillips opened the Memphis Recording Service at 706 Union Avenue in Memphis, Tennessee. What began as a modest studio quickly became a creative hub for rhythm-and-blues. Labels like Modern (Los Angeles) and Chess (Chicago) relied on Phillips to discover and record local talent, and his unique ability to put artists at ease led to unforgettable sessions with legends like BB King, Howlin’ Wolf, and a young Ike Turner. Within a few short years, Phillips had already helped produce major hits, including “Rocket 88” (1951) and “Booted” (1952). In 1952, he launched Sun Records from inside the same studio, marking the beginning of a new era in music history.
At the front window of the building stood a simple neon sign: Memphis Recording Service. There was not a ‘Sun Records’ logo, as often assumed, but the original identity of the studio itself. Over time, that sign became an enduring symbol of where it all began.
It was this very sign that a young Elvis Presley would pass time and again—until one day, he found the courage to walk in and record a personal demo. That moment changed everything. In 1954, Phillips recorded Elvis’s first sessions, blending country, gospel, and blues into something entirely new. The result was the birth of rock ’n’ roll. Soon, Sun became a magnet for groundbreaking artists including Johnny Cash, Jerry Lee Lewis, and Carl Perkins. All were recorded within the same walls of the Memphis Recording Service, where Phillips’ vision, patience, and creativity helped shape the sound of a generation.
Today, that iconic Memphis Recording Service neon sign stands as a powerful symbol of music history. For the first time ever, this piece of cultural heritage is available—offering you the chance to own a tangible connection to the birthplace of rock ’n’ roll.